Blissdom is edging nearer! I have to admit, I’ve been getting very insecure and nervous about my blog lately. I think no matter how long you’ve been blogging the thing everyone wants is to attract more readers. Listen to how Amy from The Finer Things in Life attracts people to her blog…
Content is King. At least, that’s what they say. Yes, compelling writing is important to any blog; but if no one’s reading, the time and energy that goes into blogging quickly loses its appeal. What does every blogger want? Followers. Loyal fans. Groupies. Dedicated readers. Traffic.
In addition to sharing what I’m passionate about on The Finer Things in Life, here are a few strategies that have been time well spent for me as I strive to gain readership.
Interact with Readers. I spend time each week scrolling through all of my comments, responding to those that ask a question or contribute to my post or the discussion at hand. I also do my best to keep my inbox manageable and respond to reader questions or requests. As time allows and if they leave a link, I’ll try to visit their site and comment. I want my readers to know that they are valuable.
Offer Guest Posts. I’ve written guest posts for many different blogs. Sometimes I’m asked, sometimes I offer. Guest posting for others puts your work in front of a new, usually larger, audience. It also might make you a new friend, as “bigger bloggers” are often quite busy and will welcome a quality, relevant post for their site.
Be Visible on Twitter and Facebook. Social media can be a complete time sucker, but I’ve met, connected with, and collaborated with so many wonderful bloggers that the time is worth it. The key is to not just promote your blog. Interact. Re-tweet interesting tweets. Respond to requests or funny comments. Have conversations! It’s very likely that some people you “meet” on twitter will become frequenters of your site.
Promote Other Bloggers. Seems the opposite would be true, but it’s kind of like never being able to out-give God. When I take the focus off of my own blog and share the love, I reap the benefits. Link to others in appropriate posts on your own blog. Tweet or re-tweet a post that moved you to action, or just moved you to a fit of tears or giggles. Link to a site on facebook so your friends and fans can get to know another writer. Stumble (thumbs up) your favorite posts and drive traffic to that blog. It’s important that we cheer for each other.
Content may remain king, but reaching out to your readers, meeting and supporting other bloggers is key to growing your readership.
Isn’t that great? It makes me want to run to my inbox and start emailing everyone right now! Please follow Amy on twitter and subscribe to her blog, The Finer Things in Life. I always inspired when reading her blog!