Once Upon A Time, I Was Famous

And why was I famous you ask? (You did ask, didn’t you?) Well, for one glorious day, I had a camera crew follow me around. We’re talking boom mics, cameras clicking away during private conversations and in your face as you walked down the hall. OK, it wasn’t just for me, but I was one of 15 that were being followed. And I have to admit, it feels kinda weird. I can’t imagine how Hollywood-types have paparazzi following and yelling at them 24/7. It would be pretty annoying.

Enough of Hollywood, let’s get back to ME.

When I went to Cincinnati for the Pampers Mommy Blogger Event (uh, yeah, it was like 3 weeks ago and I’m updating you on the final day…), P&G wanted to capture every moment of our adventure to share with the rest of their departments (not the word I was looking for, but “companies” isn’t right, either…). Apparently, everyone was so intrigued with bloggers they wanted to see how we did with Pampers before they decided to bring some more bloggers into Gilette or Tide or MaxFactor or whatever.

So, all the mama bloggers met in the hotel lobby at the ungodly hour of 8:30am. Then we jumped into our cushy chauffeured cars and went to Pampers Baby Care Headquarters. And this, my friends, is where the camera crews began.

We were greeted by Jane Wildman, GLOBAL VP (could I say that few more times?!), Bryan McCleary, External Relations for P&G and about 5 camera guys—still cameras and video. Yeah.

This began our hyper speed day, basically broken down into three parts. I’ll try to keep it brief. You’ll be rewarded at the end, I promise.

1. Tour of Pampers’ Discovery Center & Baby Care HQ

The Discovery Center is like a giant daycare. Only instead of dropping your kids off, you get paid to bring them in! You get free snacks and juice and then researchers watch you put on diapers. On your kids, I mean. We got to see the moms & babies, talk to the kids and watch research taking place.

Let’s say one of the researchers said, “Now, why exactly did you pull the tab like that?” And the mom says, “Well, it’s in the wrong position. It would be better here.” The researchers take that info upstairs to the secret pampers-place and they hand make a new diaper. This place was TOP SECRET and even our camera men weren’t allowed inside. But after donning hairnets and goggles, we were!

We watched four women hand make some prototype diapers based on the moms downstairs. I asked the supervisor, “How often do you do this?” He was kinda confused and said, “Well, like one shift. Eight hours a day.” I said, “I’m sorry. You make prototype diapers EIGHT HOURS a day? EVERY DAY?” I just can’t believe there is that much to improve upon in a diaper! But this is what Pampers does. They want to be the very best for your baby.

2. Q&A with P&G Panel

Next we were ushered into a swanky meeting hall complete with donuts and Pampers notepads. We were given the opportunity to talk to four different execs: Director of Product Development, Global Director of Product Quality, Senior Brand Manager and Marketing Director of Baby Care. So, basically: BIG WIGS.

Of course, we asked the questions about chlorine-free diapers, perfumes and landfill waste. And honestly, I was impressed with their answers. They were thoughtful, genuine and intelligent. (For example…NO ONE uses chlorine anymore. It’s an old-skool method. So, to advertise that you’re chlorine-free is like chocolate advertising, “we’re sweet!”.)

And this is when we started our engines. Each P&G exec that spoke made us genuinely excited about Pampers. (I feel like I can speak for everyone when I say this, too.)

We could feel their passion and couldn’t understand why they don’t display that passion to the public. If everyone got to hear the Marketing Director say, “I work at Pampers to make my wife’s job as a sahm easier.” they’d buy nothing but Pampers. If they showed us the Director of Product Development who has worked in Japan for five years investigating new fibers to put inside diapers, making them less wasteful, we’d be smitten with the company.

Pretty soon we were shouting things out like, “TWITTER THAT!” “YOU NEED A BLOG!” and “OMG, MAYBE WE CAN…” The bloggers in us started jumping out of our skins! Everyone had an idea and of course, it could all be solved with a blog!

It was kinda funny but the idea was true—people like blogs because they are real. And people would LOVE a super-mega-huge company to be that transparent, too. Authenticity sells.

3. UNICEF Presentation

I’ve already gushed on that. But I want to hit on it again because I don’t want you to forget about it…and the lives of babies & moms Pampers & UNICEF are saving.

The last three weeks, the mommy bloggers, the PR companies and Pampers have been a flurry of emails trying to get some more good stuff going on for YOU and UNICEF. We have our own awesome widget (courtesy of Mindy) and two of the mommy bloggers, Isabel @AlphaMom and Romi @TrueMomConfessions, have decided to match donations up to $500 on their blogs. Between those 2 blogs, that’s 40,000 vaccines. 40,000 babies & moms. 40,000 lives.

So, don’t pass up on this opportunity to literally ERADICATE tetanus in these countries.


I didn’t even mention the lunch we had with the Pampers Parenting Institute ladies. Or the statistics of how Pampers has reduced waste in the last three years. Or the Graeter’s ice cream. But I think I’m talked out. So, are you ready for your reward?

Well, Pampers has a great Gifts to Grow program, where you can earn points for every pack of diapers or wipes you buy. I’ve been collecting points ever since Lydia was born and have earned a cool Snapfish photo album book and am now deciding between free movie tickets or more Snapfish stuff.

So, Pampers is giving you a free point! ONE POINT. OK, so it doesn’t sound like very much. But you only get .5 if you buy a pack of wipes. So, this is equivalent to buying 2 packs of wipes! Just go to Pampers.com (and sign in, etc. etc.) then enter this code: OHAMANDAAWGTG08. If you’re not collecting these points, let someone else know about it! They might want your one point. I know I would!.

Thanks, Pampers for letting me be famous for one day!

Seeing the world through a baby's eyes.


  1. oh my gosh. And, like, I just got mail from you and everything! 🙂 But really, you are so incredibly cool- it’s about time some big wig noticed!

  2. That sounds like you had such a good time! It is really impressive that such a big company is so accessible, too.

  3. You are so cool! (PS- You look great!)

  4. What an awesome experience!

  5. And this is exactly why both my 2yo and 9mo are playing beside me in their Pampers diapers. 🙂

  6. If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.

  7. Only dead fish go with the flow. I think you really have to swim upstream sometimes to get ahead. Since I got laid off, I have trying just about everything that you could imagine. One of the things that stuck for me was the idea of franchises. Why are franchises so popular? Simply because they offer a proven method and system for making a predicted profit. If you can set up a system that will easily and predictably send certain amounts of targeted traffic to your website, wouldn’t you want to take advantage of that, and scale it up to your needs? If you watch this video, you will soon see how this is completely possible, simply by using the secrets and techniques that have already been discovered. Hopefully all of my research can pay off for you as well. Go ahead and check it out. http://tinyurl.com/7h5okvp

  8. Thanks for sharing your opinions and thoughts this is great article!

  9. I like work. It fascinates me. I sit and look at it for hours. But seriously, have you seen this on any websites yet? This is a Web Based Script or Software that You EMBED on your website that displays a NICE Widget of PRODUCTS that your Visitor can choose from. You are no longer LIMITED to A Single Product or Affiliate Link when you are promoting a Product. This is important because most people wants to REVIEW and Compare SEVERAL products at once before they purchase. It can certainly breathe some life back into any stale blog and help make the owner some serious revenue along the way. You might want to check this out. http://tinyurl.com/7gy82al

  10. I gotta bookmark this website it seems handy invaluable

  11. Hack again?!

  12. Fantastic publish admin! i bookmarked your world-wide-web webpage. i’ll look forward when you could have an e-mail listing adding.

  13. Do you currently rent or lease space on your website? If not, I know of a great system that could make you a ton of money. You can make targeted sites that show up as number one in the search engines under local search. This system then shows you how to lease out those spaces to local businesses for huge profits. This is a system that I am using right now and I can tell you that it is quite amazing how well it works. Go ahead and check it out for yourself… http://tinyurl.com/88l3nw2

  14. Amazing publish admin thank you. I found what i used to be looking for right here. I will review whole of posts on this working day

  15. I really enjoyed reading your post. It was very insightful and well thought of. Do you have a facebook page? Check this website out for more facebook likes, it will make your facebook page looks a lot better 🙂 http://www.fansgenie.com

  16. Excellent post, Im surprisingly enlightened

  17. Here is something that will allow marketers come together in one HUGE network to help faciliate our SEO efforts, build more backlinks for all of our sites, and in the end generate more free traffic than all of us will be able to handle. We can do this in a 100% ethical, white-hat way that Google and other search engines love! The idea is to to get hundreds of thousands of high quality one-way links. The good news is that this is now done and you can take advantage of it right now. Go ahead and have a look. http://tinyurl.com/76zwkb3

  18. oo good page thanks you admin antalya warez

  19. With immense pride I wholeheartedly recommend the website http://www.seo-backlinks.org.uk to all those who are searching for quality Backlink Diversity that will knock out google panda and penguin crush your competition and catapult your website to the first page of Google search engine. I am extremely happy and impressed with their professional, prompt and dedicated services. So go online and explore the web now.

  20. I was suggested this website by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my problem. You’re amazing! Thanks!

  21. I think everything published was actually very logical. However, what about this? what if you were to write a killer headline? I mean, I don’t want to tell you how to run your blog, but suppose you added a headline that makes people desire more? I mean Once Upon A Time, I Was Famous | ohamanda.com is a little vanilla. You should glance at Yahoo’s home page and see how they create news titles to grab viewers to click. You might try adding a video or a related pic or two to grab people interested about everything’ve got to say. Just my opinion, it might make your website a little bit more interesting.

  22. certainly like your web-site but you have to check the spelling on quite a few of your posts. A number of them are rife with spelling issues and I find it very bothersome to tell the truth nevertheless I will surely come back again.

  23. It’s actually a great and useful piece of info. I am glad that you shared this helpful info with us. Please keep us informed like this. Thanks for sharing.


  1. […] a mommy blogger’s recent all-expenses paid visit to Pamper’s Baby Care Headquarters. In her post, Amanda’s description of the experience definitely reinforces the value of the TYCTW idea: […]

  2. […] of interesting posts about P&G and what they’re doing in social media land and getting blogger mums involved in the ideation process. Walking the walk of social media and actually doing something about […]

  3. […] A BlogHer Mommy Blogger’s Visit to P&G 2009 Web Predictions Lots here about Twitter, Facebook, Google, Yahoo […]

  4. […] a few high-profile initiatives that have done just this. The most notable was last summer’s P&G’s Mommy Blogger event, where the Pampers brand team invited 15 bloggers to tour their […]

  5. Once Upon A Time, I Was Famous | ohamanda.com…

    Tumblr article…

  6. Once Upon A Time, I Was Famous | ohamanda.com…

    News info…

  7. Once Upon A Time, I Was Famous | ohamanda.com…


  8. diet pill says:

    diet pill

    Once Upon A Time, I Was Famous

Leave a Comment